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Old Hop Pole
High Street, West Bromwich, West Midlands, B70 9LD
Annual Rent: £17,000
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Beer Garden
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External Drinking Area
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Smoking Solution
Property details
The Old Hop Pole is a traditional, characterful public house situated close to the town centre. It is one of West Bromwich's longest-established pubs and is particularly well known among supporters of West Bromwich Albion Football Club. The Old Hop Pole primarily serves a local community customer base, attracting a mix of long-standing residents, working professionals and retired patrons. Its reputation as a traditional ale house and community pub makes it particularly popular with mature customers who appreciate real ale and a classic pub atmosphere. On match days, the demographic broadens considerably, drawing football supporters from across the Black Country and West Midlands region. The pub's status as a recognised meeting point for Albion fans contributes significantly to its trade and identity. There are plenty of transport links around the pub, with a tram stop just a 5-minute walk away and there are plenty of bus routes in and out of the area. For further afield, the M5 is just over one mile away, making it easily accessible by car.
The pub retains much of its traditional charm, featuring a welcoming front bar, cosy lounge areas separated by arches and partition walls, and an attractive coal stove that adds to its warm atmosphere. It has built a reputation as a genuine community pub, offering a friendly environment for both regular customers and visitors.
Externally, there is an enclosed courtyard which has benches for outdoor drinking and a smoking area.
The private accommodation consists of three bedrooms, a bathroom, a kitchen, and a living area.
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Cask Ale
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Team Games
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Experienced Operator
Trading style
The Old Hop Pole is a well-established pub; currently, it operates as a traditional wet-led community public house. There are the usual bar snacks available, with a back bar cob offer. With its football heritage being the key to the trade in the Old Hop Pole, it is important to maintain this along with the real ale drinkers.
The pub will benefit from a small capex, which includes full external redecoration and signage refresh. There is also a toilet refresh for both the ladies' and gents' toilets planned.
The ideal licensee for The Old Hop Pole would be an experienced, hands-on community licensee with a passion for traditional pubs, cask ale and sport-led trade. Given the pub's strong heritage, established local following and close association with West Bromwich Albion supporters, success is likely to come from maintaining and enhancing its community pub credentials.
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