Property details
The landlords significantly invested in the George in December 2025, carrying out a full refurbishment which included external upgrade and new signage, full internal redecoration, and fantastic AV to help with providing the very best sports coverage and music-led events.
The pub has a great drinks range that is priced below our local competitors and runs a daily program of pub-activity including live music, karaoke, quiz, and bingo.
The George is a traditional, high‑energy community pub positioned on Bondgate Within, one of Alnwick’s main central streets. Known for its welcoming atmosphere, strong drinks trade, and loyal customer base, it is a go‑to venue for:
- Live sport shown on Sky Sports
- Weekend entertainment, including live music, DJs, karaoke and quiz nights
- Games and socialising with pool tables and darts
- Great value drinks and a relaxed, friendly environment
The pub benefits from consistent footfall, excellent reviews, and a strong reputation with both locals and visitors. It already has the foundations of a successful operation — the next step is a Management Partner who can really put their stamp on the business, grow sales, and continue to build a vibrant community hub.
FindMyPub.com
Team Games
FindMyPub.com
Pool Area
FindMyPub.com
Live Entertainment
FindMyPub.com
Live Sports
FindMyPub.com
Experienced Operator
Trading style
This opportunity is perfect for an experienced operator who thrives in a community-focused environment. You’ll be passionate about creating a welcoming space for locals, delivering a high-quality sports experience, and maintaining the pub’s much-loved offer of live entertainment and traditional games. Building strong relationships with regulars, charities, local businesses, and sports teams is essential. You’ll also be confident using social media and digital platforms to promote pub activities, events, and offer help to drive footfall and build engagement with the wider community online.
The Unity Social Area Managers will support you in building on the current daytime trade and boosting evening volumes through a strong line-up of pub activities and investment into live music and sports events. The George benefits from a competitive drinks pricing strategy and a focus on being the beating heart of the community.
This is a fantastic way to kick-start your business, providing you with all the tools to succeed and an Operations Manager always available in the passenger seat as you drive your business to success. All you need to bring is your flair, personality, care, passion, and local knowledge.
Partners Receive:
- A five-year agreement, rent-free.
- Newly invested pub
- Partner earnings of 20% of net sales to pay yourself and your team.
- Performance bonus.
- Paid for living accommodation, including bills and maintenance.
- Drinks range and marketing materials included.
- Best-in-class Business Support Advisors and Operations Managers to support you.
- An award-winning and free induction course with ongoing training and marketing support.
- A £500 deposit.
- Cost of business rates covered.
- Cost of Sky and TNT Sport included.
- New infinite system in every pub.
- Entertainment allowance.
Key financials
-
Reference Number:
9MTS0A / 680578
-
Agreement Type:
Operator Agreement
-
Min Ingoing Cost:
£500.00
-
Annual Rent:
NO RENT PAYABLE
The stated ingoing figures are correct at point of advertising. Please be aware there may be additional costs.
Please note that the Energy Performance Certificate is available from the landlord.
Financial Information:
Business Information:
- Forecasted Annual Wet Turnover = £358,800
Agreement = Management Partnership
Expected Earnings: