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Beer Garden
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External Drinking Area
The Imperial is a local landmark; it is a 10-minute walk from the Crewe Alexandra football ground and also from Crewe train station. Situated amongst hundreds of chimney pots, the pub is also just a few minutes' walk from the Town Centre.
The pub has had a full refurbishment to include external upgrade and new signage, full internal redecoration and fantastic AV to help with providing the very best sports coverage and music-led events.
Locals love it for:
- The thriving atmosphere with live sports when the community comes together to watch the big match
- Team games
- Fundraising events
- Central bar, snug corners, and a welcoming environment
- Small but tidy beer garden
A large, imposing entrance leads into a single-bar operation, with pool & darts areas around the pub alongside comfortable booth seating and a snug for a more relaxed visit.
The courtyard garden also has an outdoor TV along with plenty of benches for those balmy summer afternoons.
The pub has a great drinks range that is priced below the local competitors and runs a daily program of pub activities, including live music, karaoke, quiz and bingo.
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Team Games
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Pool Area
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Live Entertainment
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Live Sports
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Experienced Operator
Ready to run your own business, manage your own team, and define your own wage structure? Love working closely with the Unity Social Operations Manager to build an incredible pub legacy with uncompromising standards and standout guest experiences? Then the Unity Social Managed Partnership is the perfect option for you. The MP model covers all costs (pub and accommodation), and you directly employ and pay your team.
Are you a passionate operator with a flair for community engagement, live sport, entertainment, and delivering a fantastic customer experience? The landlords are looking for an entrepreneurial Management Partner to take the reins at the Imperial – part of the Unity Social pub business…a friendly, community pub with great facilities for sports-viewing.
This opportunity is perfect for an experienced operator who thrives in a community-focused environment. You’ll be passionate about creating a welcoming space for locals, delivering a high-quality sports experience, and maintaining the pub’s much-loved offer of live entertainment and traditional games. Building strong relationships with regulars, charities, local businesses, and sports teams is essential. You’ll also be confident using social media and digital platforms to promote pub activities, events, and offers, helping to drive footfall and build engagement with the wider community online.
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Reference Number:
9MTS0A / 680032
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Agreement Type:
Operator Agreement
The stated ingoing figures are correct at point of advertising. Please be aware there may be additional costs.
Please note that the Energy Performance Certificate is available from the landlord.
Business Details
Forecast Wet Turnover: | £TBC pa |
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Forecast Machine Turnover: | £TBC pa |
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Financial Details
Alongside day-to-day support and a brilliant framework to grow your business, you get an uncapped cut of top-line turnover to pay yourself and your team; it’s your structure to own. Unity Social Partnerships are for pub-obsessed entrepreneurs who want to create lasting legacies and become the hub of their community. Your Area Manager will work closely with you to amplify the unique identity of the Lord Nelson, as it’s a true partnership.
The Area Managers will support you in building on the current daytime trade and boosting evening volumes through a strong line-up of pub activities and investment into live music and sports events. The Imperial benefits from a competitive drinks pricing strategy and a focus on being the beating heart of the community.
This is a fantastic way to kick-start your business, providing you with all the tools to succeed and an Operations Manager always available in the passenger seat as you drive your business to success. All you need to bring is your flair, personality, care, passion, and local knowledge.
Partners Receive:
- A five-year agreement, rent-free.
- Newly invested pub
- Partner earnings of 20% of net sales to pay yourself and your team.
- Performance bonus.
- Paid for living accommodation, including bills and maintenance.
- Drinks range and marketing materials included.
- Best-in-class Business Support Advisors and Operations Managers to support you.
- An award-winning and free induction course with ongoing training and marketing support.
- A £1,000 deposit.
- Cost of business rates covered.
- Cost of Sky and TNT Sports included.
- New infinite system in every pub.
- Entertainment allowance.
This exciting business opportunity comes with a three-bedroom living accommodation.