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Beer Garden
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External Drinking Area
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Car Park
Property details
The George occupies a central position within the town and is well placed to become a vibrant social hub, bringing together customers through a strong programme of sport, entertainment and events. Daventry is a historic market town in West Northamptonshire with a strong local customer base and busy town centre environment. Top local attractions to the area include the scenic Daventry Country Park, the local exhibits at Daventry Museum and the picturesque waterside walks and narrowboats at Braunston Marina.
The George is a well‑established community locals pub on the outskirts of Daventry, known for its live sport, entertainment & so much more….
Deceiving from the outside, the pub opens up into a surprisingly spacious trading area centred around a single bar operation. Pool, darts and live sport already play an important role in the offer, supported by multiple large TV screens throughout the pub, providing a strong foundation for an operator looking to create a lively atmosphere throughout the week.
The vision for the business is to establish The George as the go‑to venue in Daventry for sport, entertainment and great value. With fully funded Sky Sports and TNT Sports, upgraded AV equipment and the Innfinite entertainment system included as part of the exclusive launch offer, an incoming publican will have all the tools needed to create a strong weekly rhythm of activity.
The pub is well suited to a varied programme of entertainment, from quizzes and karaoke to themed nights, live music and major sporting occasions, giving customers plenty of reasons to return throughout the week.
Outside, the pub benefits from a spacious, recently invested-in, enclosed beer garden with ample seating, festoon lighting and a smoking solution, creating an attractive space for events and social occasions decked with brand new TVs.
Given the additional external spacious beer garden which has been recently invested in. There is a huge opportunity to maximize sales further throughout all seasons.
The pub includes private on‑site accommodation, comprising four bedrooms, a private kitchen and a private lounge.
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Team Games
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Pool Area
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Live Entertainment
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Live Sports
Trading style
Exclusive Launch Offer:
To set the right operator up for success from day one, we offer a unique start‑up package, including:
- Rent concession to support your cashflow, for your first 6 months to support early cashflow- 25% (months 1–2), 20% (month 3), 15% (month 4), 10% (months 5–6).
- Sky Sports (Q) and TNT Sports fully funded by the landlords
- Landlords' investment in upgraded AV, TV and entertainment equipment
- Infinite entertainment system installed with all monthly charges paid for by the landlords
- Free access to our online training platform for you and your team
These incentives give you the best possible foundation to grow a thriving, busy pub. We’ve also analysed your local market to help you position your pricing and product range for maximum footfall and success.
This is the perfect opportunity for an energetic operator who loves being at the heart of the community. With a strong mix of sport, entertainment and local engagement, you’ll have everything you need to build a vibrant, high-footfall pub.
If you’re passionate about people, sport, great hospitality and growing a successful business, this pub is ready for you to make your mark.
This is a fantastic opportunity to bring this pub back to life with the support offered by this unique tenancy.
Key financials
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Reference Number:
9MTS0A / 202323
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Agreement Type:
Tenancy
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Min Ingoing Cost:
£4,750.00
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Annual Rent:
£13,000.00
The stated ingoing figures are correct at point of advertising. Please be aware there may be additional costs.
Please note that the Energy Performance Certificate is available from the landlord.
Financial Information:
- Pub Deposit = £3,250
- Private Accommodation Deposit = £1,500
- Maintenance Fund Per Week = £40
- Working Capital = £2,000-£4,000
Business Information:
- Annual Rent = TBC
- Forecasted Annual Wet Turnover = £297,056
- Forecasted Annual Other Turnover = £2,418
- Agreement = Tenancy