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Beer Garden
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External Drinking Area
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Restaurant/Dining
Property details
The Horse & Jockey sits in Freeford, a village setting described in the brief as a timeless pocket of rural Staffordshire heritage and a historic gateway to Lichfield. There are 3,244 adults within a 20-minute walk of the pub, giving the right operator a strong local catchment to build from.
The existing trade is predominantly wet-led, value-led and traditional, with a stronger reliance on weekend trade and limited destination visits. The planned investment will reposition the pub as a premium local that still serves its community while broadening its appeal to families, casual diners, younger professionals and after-work customers. The enhanced environment and stronger food and drink offer will also give customers more reasons to make the Horse & Jockey a destination in its own right.
The pub's trading area and facilities post-refurbishment will be:
- Main trading area with bar
- Separate dining room
- Snug area
- Separate games and sports zone
- 86 internal covers
- Catering kitchen
- HEINEKEN SmartDispense
- Four-bedroom private accommodation
- Pub garden with 78 external covers
- Car park with 40+ spaces
The private accommodation consists of four bedrooms, a lounge, kitchen and bathroom.
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Catering Kitchen
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Team Games
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Live Sports
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Experienced Operator
Trading style
An investment of around £200,000 is planned to transform the Horse & Jockey in Freeford into a premium local pub with a strong food offer, destination dining appeal and a refreshed community feel.
If you've benefited from running or owning a pub business, the landlords would love to hear what experience you can bring. The right operator for Horse & Jockey will have extensive experience in premium local and food-led hospitality businesses. They will have a clear vision for the food and drink menu, entertainment and marketing strategy, and can create a memorable experience for their customers.
The successful operator should be confident building a premium food offer with destination dining appeal, supported by premium lagers, ciders and a premium wine, spirits and minerals range. There is also scope to build daytime trade through coffee and develop a strong programme of live music, entertainment, quizzes and karaoke, as well as larger events and festivals using the substantial grassed area beside the pub.
If this sounds like the incredible pub opportunity you've been waiting for, apply today and tell the landlords what you can bring to this pub's next chapter.
Key financials
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Reference Number:
8M9JTW / 2301848101
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Agreement Type:
Tenancy
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Min Ingoing Cost:
£46,047.00
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Annual Rent:
£38,186.00
The stated ingoing figures are correct at point of advertising. Please be aware there may be additional costs.
Please note that the Energy Performance Certificate is available from the landlord.
Annual:
Estimated Annual Turnover £516,573
Annual Rent £38,186
Entry Costs:
Deposit £9,547
Estimated Fixtures & Fittings Value £25,000
Stock Valuation £8,000
Working Capital Required £3,500
Indicative entry costs £46,047
The above figures are provided as a guide only and will be finalised as part of the commercial agreement. All figures quoted are exclusive of VAT.