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Ford Green
Ford Green Road, Norton, Stoke-on-Trent, Staffordshire, ST6 8LS
Annual Rent: £15,000
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Beer Garden
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External Drinking Area
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Car Park
Property details
The Ford Green, Norton, is in the Northeast of Stoke on Trent. The Ford Green is an estate-type pub located on the main road and is set in a residential area surrounded by a combination of terraced and semi-detached housing, all in easy walking distance of the pub. The pub has a number of bus routes nearby, and the closest train station is Longport, around 2.5 miles away. There are a number of local amenities, including supermarkets close by, and there is also Whitfield Valley Nature Reserve, which attracts walkers just under a mile away.
The pub trades as an open one-room operation. As you enter the pub, you find yourself in the bar with a pool table located to the right and a well-stocked bar servery to the left. Throughout the bar is a mixture of fixed, loose, and vertical seating surrounded by three large TVs showing live sports, a juke box, and two games machines. The toilets are accessed via the bar.
Externally there is an enclosed drinking area to the front and a car park to the side and rear of the property.
The Accommodation is accessed via the pub, behind the bar. Split over two floors, on the first floor is the kitchen and lounge and the three bedrooms and bathroom are on the second floor.
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Cask Ale
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Team Games
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Pool Area
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Live Entertainment
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Live Sports
Trading style
The Ford Green is a community pub in a densely populated suburb of Stoke. The pub is popular for games and sports teams and presents a great opportunity for the future licensee to become part of the community. The pub is trading well and provides a strong base; however, the new licensee should focus on building on this by encouraging new customers to use the pub through entertainment, sports teams, and events, which will boost the overall profitability for this pub. An opportunity to introduce a back bar food offering and cater for specific events will help to make the pub the heart of the community. The outside drinking area is also another way to enhance trade, particularly during the summer months, as locals like to enjoy the sunshine whilst socialising with friends and family.
The ideal licensee will be able to demonstrate the drive and passion to ensure the pub remains at the heart of this community. They’ll need to ensure there’s an excellent entertainment programme in place along with good quality beers and ales, with a focus on recruiting local darts and pool teams. A back bar food offering would enhance the overall offer and drive footfall. A strong marketing plan would be essential to ensure it is the go-to pub every day of the week.
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