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Old England
London Road, St Leonards-on-Sea, East Sussex, TN37 6AJ
Annual Rent: £24,000
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Coastal
Property details
St Leonards-on-Sea is a lively coastal town in East Sussex, with a busy town centre, a popular shopping area and the beach just 200 metres away. The pub sits right on the town square, benefiting from its central location and the passing trade of residents and visitors. With its seaside setting and established local trade, it offers an opportunity for a new licensee to build on the pub’s existing success and make the most of its location. The Old England is well connected by road, with easy access to the A259 coastal route providing links to Hastings, Bexhill and the wider East Sussex area. The nearby A21 provides convenient connections northwards, while the pub’s position on London Road makes it easily accessible from across St Leonards.
The pub is a well-presented, one-bar operation with several entrances and plenty of natural light flowing through the large windows. On entering, guests are welcomed by a spacious bar area, with gaming machines and a pool table to the left, leading through to the pub toilets. To the right, there is an attractive seating area providing a comfortable space for customers to relax and socialise. With space for outside seating, the pub also has the potential to make the most of the warmer months, attracting beachgoers and shoppers looking for somewhere to stop for a drink. Already trading well with competitive prices, this is an opportunity for a hands-on licensee to build on the pub’s strong wet-led trade, develop its offer and become an important part of the local community.
The private accommodation is presented over the first and second floors and is equipped with 3 bedrooms, 2 bathrooms, a kitchen and a large lounge. There is a further floor above the accommodation which is not currently in use.
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Team Games
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Pool Area
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Live Entertainment
Trading style
The Old England is a wet led pub with an established trade, offering an opportunity to build on its existing popularity. The pub could benefit from introducing a simple food offering, such as pies, rolls and light snacks, giving customers another reason to visit without the need for a full kitchen operation.
Live music and karaoke have always been popular, making entertainment a great way to attract customers, encourage repeat visits and create a lively atmosphere. With its central location in St Leonards on Sea, close to the shops and beach, there is plenty of potential for a new licensee to build on the pub’s strengths and make it a go-to spot for locals and visitors alike.
The Old England is an established locals pub in the heart of St Leonards on Sea, with a strong wet-led trade and plenty of opportunity to build on its existing success. With the beach just 200 metres away and the town centre on its doorstep, there is real potential to attract a wider mix of customers while keeping its loyal regulars at the heart of everything it does. Maintaining competitive pricing, alongside a great atmosphere and a programme of popular live music, karaoke and events, will help the pub continue to thrive.
The landlords are looking for a hands-on, motivated licensee who takes pride in their pub and understands the importance of great customer service, high standards and building lasting relationships with customers. Someone with a flair for marketing, a passion for bringing people together, and strong business and financial management skills could take The Old England to the next level, building on what already works while making the most of its fantastic coastal location and potential for further growth.
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