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Restaurant/Dining
Property details
The Sneyd Arms is located in the village of Keele, a green and characterful setting close to the historic Keele University campus, attractive lakes, and the wider Stoke-on-Trent area. The pub benefits from 1,359 adults within a 10-minute walk and 5,056 adults within a 20-minute walk.
There is no direct pub competition within a 10-minute walk, although the wider 20-minute area includes a number of community venues. The Sneyd Arms has a solid foundation to build on, with a rich history in the village and a scheme designed to bring the site fully back to life. The refurbishment will allow the right licensee to create a multi-revenue venue, with income streams across dining, drinks, functions, weddings, light-touch entertainment, and private events.
The Sneyd Arms also holds a licence for weddings, giving the pub an added point of difference in the local area. Alongside the refreshed dining space, snug and function room, this creates scope to appeal to customers looking for a characterful village setting for smaller wedding celebrations, private dining, family gatherings, and special occasions.
A refurbishment is planned to spend in the region of £125,000 to transform the Sneyd Arms into a premium local pub with a strong dining focus, refreshed trading areas, and upgraded private accommodation.
The pub's trading area and facilities post-refurbishment will be:
- Locals’ bar
- Snug
- Dining area
- 108 internal covers
- Catering kitchen
- Function room
- Wedding license
- HEINEKEN SmartDispense
- Refurbished private accommodation with 3 bedrooms
- Car park with 10+ spaces
The private accommodation consists of three bedrooms.
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Team Games
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Live Entertainment
Trading style
The planned refurbishment will transform the Sneyd Arms into a premium local pub, with a particular focus on food, comfort and clearly defined trading areas. The estimated investment value is £125,000, with works focused on the internal trading space, upgraded private accommodation and external decoration, signage and lighting to improve kerb appeal.
The refurbishment will create three clearly defined customer areas: a locals’ bar, a snug and a dining area. This zoning will help the pub serve different occasions throughout the week, from relaxed drinks at the bar to cosy catch-ups in the snug and more structured dining occasions in the main dining space.
The scheme will over-index towards dining and the food occasion, with the proposed trading layout increasing internal covers from 93 to 108. The updated layout will create a stronger platform for a premium food offer, supported by a refreshed look and feel, comfortable furniture, improved décor and a warmer overall atmosphere.
The locals’ bar will provide a welcoming space for regulars and casual drinkers, while the snug will create a more intimate area for smaller groups. The dining area will be central to the pub’s new direction, giving customers a clear reason to visit for quality food in a comfortable, premium local setting.
This venue will have a touch of live music and entertainment to draw in the local demographic, while keeping the main focus on food, drink quality and community appeal. The drinks range will include premium lagers and ciders, a premium WSM range and coffee, helping the pub trade across different dayparts.
Externally, refreshed decoration, signage and lighting will help signal the investment and improve the pub’s roadside appeal. The private accommodation will also be refurbished, supporting the overall opportunity for the right licensee.
The Sneyd Arms is ideally placed to rebuild its reputation in the local community. The refurbishment will modernise the pub, improve the layout, strengthen the dining offer and create a more premium customer experience. With no direct pub competition within a 10-minute walk, the Sneyd Arms has an opportunity to become a go-to local pub for Keele residents, university-related trade and customers from the surrounding area.
If you’ve benefited from running or owning a pub business, the landlords would love to hear what experience you can bring.
The right operator for Sneyd Arms will have extensive experience in premium local hospitality businesses. They will have a clear vision for a quality food and drink menu, a light-touch entertainment offer, local marketing, and how to rebuild the pub as a welcoming village pub with a strong dining occasion. They will be able to create a memorable experience for customers while making the most of the pub’s separate bar, snug, and dining areas.
If this sounds like the incredible pub opportunity you’ve been waiting for, apply today and tell the landlords what you can bring to this pub’s next chapter.
Key financials
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Reference Number:
8M9JTW / 2301901101
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Agreement Type:
Tenancy
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Min Ingoing Cost:
£55,581.00
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Annual Rent:
£48,322.00
The stated ingoing figures are correct at point of advertising. Please be aware there may be additional costs.
Please note that the Energy Performance Certificate is available from the landlord.
Annual:
Estimated Annual Turnover £630,746
Annual Rent £48,322
Entry Costs:
Deposit** Deposit build up from 1 month rent £12,081**
Estimated Fixtures & Fittings Value** Rented fixtures & fittings deal available £30,000**
Stock Valuation £10,000
Working Capital Required £3,500
Indicative entry costs £55,581
Turnover is expected to increase from sporadic current trading of around £7,000 to £10,000 per week to around £12,000 per week following investment. The scheme is designed to support a more sustainable trading model, with stronger food sales, improved dwell time, and broader appeal across the week.
The above figures are provided as a guide only and will be finalised as part of the commercial agreement. All figures quoted are exclusive of VAT.