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Sneyd Arms
The Village, Keele, Newcastle, Staffordshire, ST5 5AD
Annual Rent: £48,322
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Beer Garden
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External Drinking Area
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Function Room
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Car Park
Property details
The Sneyd Arms is located in the village of Keele, a green and characterful setting close to the historic Keele University campus, attractive lakes and the wider Stoke-on-Trent area. The pub benefits from 1,359 adults within a 10-minute walk and 5,056 adults within a 20-minute walk.
There is no direct pub competition within a 10-minute walk, although the wider 20-minute area includes several community venues. This refurbishment will reposition the pub away from a more traditional, wet-led and value-led offer, creating a warmer, more premium setting that can attract families, casual diners, younger professionals, after-work socialisers and destination visits.
The refurbishment of the pub will focus on the interior, with external decoration, signage, and lighting also planned to improve kerb appeal. A full list of works and the pub floor plan can be found in the Downloads section.
The pub's trading area and facilities post-refurbishment will be:
- Main trading area with bar
- Separate dining room
- Snug area
- Separate games and sports zone
- 108 internal covers
- Catering kitchen
- Function room
- HEINEKEN SmartDispense
- Refurbished private accommodation with 3 bedrooms
- Car park with 10+ spaces
Private accommodation consists of three bedrooms.
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Cask Ale
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Catering Kitchen
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Team Games
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Live Entertainment
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Live Sports
Trading style
A refurbishment is planned to spend in the region of £124,000 to transform the Sneyd Arms into a premium local with a stronger food offer, refreshed internal trading spaces, and upgraded private accommodation.
If you’ve benefited from running or owning a pub business, the landlords would love to hear what experience you can bring.
- The right operator for Sneyd Arms will have extensive experience in premium local hospitality businesses.
- They will have a clear vision for the food and drink menu, live entertainment, community events, marketing strategy, and how to rebuild the pub’s reputation locally, creating a memorable experience for their customers.
If this sounds like the incredible pub opportunity you’ve been waiting for, apply today and tell the landlords what you can bring to this pub’s next chapter.
The refurbishment will deliver a full internal investment, creating a more comfortable and cosy premium setting that better meets local demand. A new kitchen will be introduced to support a premium food offer, helping the pub drive more sustainable trade and appeal to families, casual diners, and customers looking for a quality pub meal.
The trading space will include a main bar area, separate dining room, snug, function room, and a dedicated games and sports zone. The sports lounge area will be improved to cater for live sport, darts and community occasions, while still keeping the pub’s overall positioning focused around food, quality drinks and a welcoming premium local feel.
Externally, decoration, signage, and lighting will help signal a clear change in direction for the pub, improving its relevance and helping attract new customers. The drink offer will focus on premium lagers, ciders, and a premium WSM range, with coffee also giving the pub an opportunity to build daytime trade. Live music, quizzes, karaoke, and entertainment can remain part of the community offer, with room for the new licensee to bring forward ideas.
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