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White Swan New
High Road, Grantham, Lincolnshire, NG32 1BH
Annual Rent: £28,251
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Beer Garden
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External Drinking Area
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Car Park
Property details
The White Swan is located in the village of Grantham, a historic Lincolnshire market town with a strong sense of heritage and community. The area benefits from steady local footfall and a settled residential population, rather than reliance on transient trade. There are 1,396 adults within a 10-minute walk of the pub and 1,860 adults within a 20-minute walk, providing a strong local customer base within easy walking distance. Importantly, the White Swan is the only pub in the village, with no direct competition within a 20-minute walk. This creates a clear opportunity to re-establish the pub as the natural social hub for the community. The existing customer base is a predominantly wet-led, value-focused, mature demographic. The planned refurbishment will reposition the White Swan to appeal to a broader and more diverse audience, including families, casual diners, and younger professionals, while still retaining its role as a local drinks-led pub.
A refurbishment of around £120,000 is planned to transform the White Swan into a premium local at the heart of the village.
The pub’s trading area and facilities post-refurbishment will be:
- Main trading area with a bar
- Separate games and sports zone
- Catering kitchen
- Internal seating for approximately 55 covers
- External seating for approximately 36 covers
- Pub garden
- HEINEKEN SmartDispense
- Refurbished private accommodation, including 3 bedrooms and a small office
- Car park with approximately 10 spaces
The private accommodation consists of 3 bedrooms, a living room, a kitchen, a bathroom, and a small office.
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Catering Kitchen
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Team Games
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Pool Area
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Live Sports
Trading style
A full internal refurbishment is planned to breathe new life into the White Swan and bring it up to modern customer expectations. With an estimated investment of £120,573, the project will focus on transforming the interior trading spaces, improving layout, comfort, and functionality, and relaunching the kitchen to support a new food offer.
The refurbishment will include a full internal redecoration alongside the creation of a new bar, lounge area, and snug, supported by all new fixtures and fittings, fixed booth seating, updated lighting, and refreshed décor. These changes will create a comfortable, welcoming, and safe environment where customers can relax and socialise.
A refitted commercial kitchen will enable the introduction of a food offer. The pub will also benefit from a refreshed gaming and sports zone, supported by Sky Sports, helping to strengthen its wet-led appeal while broadening its overall offer.
The White Swan is ideally placed to rebuild its reputation within the local community and unlock the potential of underused trading areas. The refurbishment is anticipated to significantly increase turnover, with projected growth of £7,000 per week, driven by improved facilities, a relaunched kitchen, and a broader customer appeal.
If you’ve benefited from running or owning a pub business, the landlords would love to hear what experience you can bring. The right operator for the White Swan will have extensive experience in premium local or community-focused hospitality businesses. They will have a clear vision for delivering a consistent food and drinks offer, making the most of the upgraded kitchen, and using sport, events, and day-to-evening trade to build sustained local loyalty and repeat visits.
If this sounds like the incredible pub opportunity you’ve been waiting for, apply today and tell the landlords what you can bring to this pub’s next chapter.
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