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Beer Garden
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External Drinking Area
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Car Park
Situated in a picturesque rural location on the outskirts of Chepstow, the pub’s location close to the Wye Valley, Chepstow Castle, Tintern Abbey and the Severn crossings also generates year-round visitor trade from walkers, cyclists, tourists and day-trippers. This diverse customer base creates excellent opportunities for destination dining, premium drinks sales, seasonal promotions and special events. The Piercefield enjoys plenty of passing trade, minimal local competition and a loyal customer base, giving the successful partner a fantastic opportunity to become a true hub of the local community. The Piercefield offers the perfect blend of a traditional village pub atmosphere, strong trading performance and exciting potential for an ambitious hospitality professional looking to make their mark.
The Piercefield benefits from a broad and relatively affluent customer base drawn from both Chepstow and the surrounding Wye Valley area. Chepstow has a population of approximately 12,500 and is a popular commuter town for Bristol, Newport and Cardiff, attracting working professionals, families and retired residents alike. The area enjoys high levels of home ownership and low levels of deprivation, supporting strong demand for quality food, premium drinks and welcoming community-led venues.
The pub features a spacious bar area with several cosy and secluded spaces, alongside restaurant-style dining areas that cater perfectly to both drinkers and diners. Additional facilities include a pool table, dart board and a superb rear garden, providing excellent opportunities for community events, entertainment and outdoor trading. The well-positioned commercial kitchen serves both residents and the many leisure visitors attracted to this stunning part of South Wales. There is excellent scope to further grow food sales through consistent quality, high service standards and strong local engagement.
The substantial car park, complete with EV charging facilities, makes the pub an accessible destination for both local customers and visitors to the area.
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Catering Kitchen
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Team Games
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Pool Area
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Live Entertainment
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Experienced Operator
The Piercefield is a beautiful, characterful pub offering an excellent opportunity for an experienced hospitality operator to take on a thriving business with strong foundations and significant growth potential. Food is a key part of the business, and experience in delivering quality food operations is essential.
An operator who is passionate about food quality, excellent service and community engagement will thrive here. Building strong relationships with local customers, hosting entertainment, and making the most of the garden and outdoor spaces will help unlock the next stage of growth for this already successful business.
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Reference Number:
PSCFKB / 44472
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Agreement Type:
Operator Agreement
The stated ingoing figures are correct at point of advertising. Please be aware there may be additional costs.
Please note that the Energy Performance Certificate is available from the landlord.
All financial information shown, including projected turnover, costs and potential earnings, is provided for illustrative purposes only and was correct at the time of advertising. These figures are not guaranteed and actual results may vary based on trading performance, operator decisions and market conditions.
Business Details
Forecast Wet Turnover: | £334,880 pa |
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Forecast Food Turnover: | £143,520 pa |
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Estimated Annual Operator Share: Based on 22% of forecast weekly sales. This figure excludes VAT and business operating costs, including labour. | £105,248 |
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Guaranteed Annual Retained Sum: | £25,000 |
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Financial Details
Deposit: | £5,000 |
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Legal Costs: | £360 |
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Benefiting from weekly sales of approximately £9,200 with a wet-to-dry split of 70/30.
What’s in it for you?
- 22% share of weekly sales (excluding VAT) plus a guaranteed annual retained sum of £25K (released weekly)
- Low ingoing costs, deposits starting from £5,000, and £360 legal costs. (*deposits can vary depending on business*)
- Accommodation included with most bills covered, except the council tax & TV License (*a fee may be payable for some services such as garden maintenance)
The private accommodation consists of a large, spacious flat on the first floor with good storage and well-presented rooms with three bedrooms and an office.