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Victoria Arms New
Easthampstead Road, Wokingham, Berkshire, RG40 2EH
Annual Rent: £23,500
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External Drinking Area
Property details
The Victoria Arms is a terraced, double-fronted pub that occupies a secondary high-street position on a main route into Wokingham from the Crowthorne area. A small frontage provides space for three external benches, creating an inviting street presence. The property is within walking distance of Wokingham town centre and benefits from a good mix of local demographics, including residents from Wokingham and surrounding areas, making it well-suited to a community-led pub operation.
The main entrance leads directly into an inviting bar area, thoughtfully divided by a striking back-to-back fireplace and feature chimney breast that forms a natural focal point within the space. To the left, a comfortable seating area is arranged around three large TV screens, making it ideal for social drinking and watching live sport. To the right, a further seating area features an additional TV screen, a mix of standard and high-level seating, and a relaxed, sociable feel. The bar servery sits at the heart of the room, with a small snug area positioned to the right-hand side, offering a more intimate space for smaller groups or quieter occasions. Convenient access to the ladies’ and gents’ toilet facilities is located to the right of the bar and is well placed for ease of customer use. With its well-defined zones, character features, and flexible seating arrangements, the bar area successfully caters for a variety of customer occasions, from lively sports viewing to more relaxed social gatherings, while retaining a warm and welcoming atmosphere throughout.
The private accommodation consists of 3 bedrooms, a lounge, a kitchen and a bathroom.
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Cask Ale
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Catering Kitchen
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Live Entertainment
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Live Sports
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Experienced Operator
Trading style
The Victoria Arms trades to a strong mix of residents and loyal regulars and has built a reputation as a welcoming, community-focused venue with a lively but relaxed atmosphere. Sports viewing is a key part of the offer, supported by five TV screens that allow multiple fixtures to be shown simultaneously, making it a popular destination for matchdays and major sporting events. Regular entertainment nights are well received and contribute to consistent midweek trade, with open mic evenings, small-scale live music, and quiz nights all proving popular with customers. These events help create a vibrant social calendar and encourage repeat visits from a broad customer base. While food is not currently offered, there is a clear scope to introduce a simple “back bar” style food operation, with a gas kitchen conveniently located close to the bar. This presents an excellent opportunity to enhance dwell time, drive incremental spend, and broaden the pub’s appeal, particularly during evenings and sporting events.
This presents an exciting opportunity for an experienced licensee or hands-on couple looking to build a successful, community-focused business. The ideal licensee will be keen to become an active part of the local community and will benefit from having strong local knowledge of the Victoria and Wokingham areas, helping to engage residents, regulars, and new customers alike. There is clear scope to evolve the offer and trading style through low-cost, high-impact changes, particularly by refining the rhythm of the week, strengthening the entertainment programme, and refreshing events and promotions. These opportunities allow the business to be developed without the need for significant capital investment. While the business is currently wet-led, there is potential to introduce a small, carefully considered food offering initially, allowing the operation to grow organically as demand builds. With the right energy, local engagement, and marketing focus, this pub offers strong potential to strengthen its position at the heart of the community and continue to grow as a vibrant and well-loved local destination.
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