Running a Community Local pub is a hugely satisfying endeavor. You are the hub of the community, having an inclusive and varied offer is essential to making a success of this type of operation.
Knowing your demographic is key;
- Are you in an area with a lot of young families?
- Do your locals enjoy sports?
- Do you have space to host functions?
Encouraging teams and team games really can promote the feeling of social inclusivity and do wonders for getting the tills ringing! Day time trade is also a big hit, if you can encourage a coffee and lunch time trade you could really maximise sales. Being at the heart of the community needs a multi skilled, personable operator with a genuine desire to immerse themselves in the locality. Listening to the locals and tailoring your offer to their needs is important to making a success of this type of pub.
How to connect a local pub with the local community, developing the pub to become a second home from home for the community.