Running a Community Local pub is a hugely satisfying endeavor. You are the hub of the community, having an inclusive and varied offer is essential to making a success of this type of operation.
Knowing your demographic is key;
- Are you in an area with a lot of young families?
- Do your locals enjoy sports?
- Do you have space to host functions?
Encouraging teams and team games really can promote the feeling of social inclusivity and do wonders for getting the tills ringing! Day time trade is also a big hit, if you can encourage a coffee and lunch time trade you could really maximise sales. Being at the heart of the community needs a multi skilled, personable operator with a genuine desire to immerse themselves in the locality. Listening to the locals and tailoring your offer to their needs is important to making a success of this type of pub.
What the experts say
Giving locals reasons to visit this type of pub is key to making it a success, whether it be sporting event, quiz nights, charity nights, reading clubs or celebrations, the local community want reasons to support their local pub.
A great Community Local operator will relish the chance to play a big part in positioning their pub at the heart of the local community. Good old Landlord and Landlady skills are essential to create a welcoming and safe local pub.
How to connect a local pub with the local community, developing the pub to become a second home from home for the community.
You will have the skills and personality to welcome everyone aged 18-80+ and will develop an amazing plan of local activity to keep the locals coming back for more.